Amazon Marketing Blog

Sponsored Brands adverts on Amazon enable customers to rediscover brands and products on Amazon and intensify the brand message on Amazon. In order to use and place this type of advert, certain requirements must be met. Sponsored Brands are available to professional sellers who are registered in the Amazon brand register, as well as retailers, booksellers and agencies. This blog post is for all those who have not yet created a Sponsored Brand and would like to know what Sponsored Brands actually are and what the basics are.

With A+ content, Amazon has created a way to expand products that require a more comprehensive explanation with additional text and image content. In order to access the A+ editor tool, certain requirements must be met.

An inventory file template is a Microsoft Excel spreadsheet that contains several data columns describing products. Sellers use such stock file templates to upload their listings to Amazon.

Legal certainty for online trading on Amazon is an important part of protecting yourself from annoying warnings.

The title of an Amazon listing is one of the most important factors for the ranking of your own products and can make all the difference. In this article, we explain what really matters and what mistakes you should not make in order to sell successfully on Amazon!