This blog post gives you an overview of the main functions of Facebook‘s new Business Suite. The Business Suite is the next big tool from Facebook and is for all those who want to manage their information in one place in a time-saving and professional manner. The tool offers extensive functions such as the simultaneous management of multiple Facebook and Instagram presences. Following the beta, the tool is set to replace Facebook’s well-known Business Manager in the future. So far, the main functions are nothing new, as they can also be found in Facebook Business Manager. The Business Suite Beta is not a tool that gives you immediate access to new functions, but rather a combination of various functions for small and medium-sized companies. The tool is currently being rolled out and can be tested.
Business Suite Beta
To get the most out of the Facebook Business Suite, you need to link your Facebook page and Instagram account to the Business Suite and grant access before you get started. This guarantees the page administration functions in the Business Suite.
User interface
The Business Suite currently offers the following main functions:
- All Facebook and Instagram activities at a glance
- Manage mailboxes on Facebook and Instagram at the same time
- Posting content on Facebook and Instagram at the same time
- View Insights
- Create advertisements
Further functions:
- Page settings
- Show page
Home page
The start page offers a reduced overview of the linked Facebook and Instagram accounts, as well as their comments, posts, advertisements and insights. Overall, the overview is limited to the essential functions. The focus is clearly on the open dialogs and the posts that have already been published. The striking difference to the previous Manager is that there is no difference between Instagram and Facebook in the Business Suite. Both platform contents flow into each other in a natural transition.
Activity
In the Business Suite activity field, you will find all notifications, messages and comments from Facebook and Instagram in a clearly arranged list. You can reply directly to a reaction, saving you the trouble of switching between the two platforms.
P.O. Box
In the Business Suite mailbox, you will find all notifications from Facebook and Instagram in the “main folder”. This also includes Messenger and Instagram Direct notifications, as well as comments and “likes”. You also have the option to reply to notifications and tick them off. You can use the tick button to quickly mark messages as “Done”. These then appear in the “Done” folder.
Create posts
In the Business Suite post overview, you will find information on reach, interaction, reactions/”likes”, comments and shared content. You also have the option of promoting posts directly on the overview page.
When creating content, you will quickly realize that you can publish posts directly on Facebook and Instagram. You have the option of creating posts on Facebook and Instagram in the same editor and with the same range of functions.
Insights
In the Business Suite Insights, you will find prepared trend and content information on the reach of your Facebook page, as well as reach on your Instagram account. This combination has never been seen before and is something completely new. You can also view your target group and their demographic data.
Conclusion
The new Business Suite tool should be very interesting for social media managers, as the tool could completely cover their area of responsibility in the future. The new focus of the tool combines two different platforms and facilitates the simultaneous management and interaction of posts.
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