To catapult your Facebook page to the top and make it as interesting as possible for users, the right Facebook post types are essential. Organic posts differ in type, approach and tone. They are used to attract more attention from users. Traditional posts in the Facebook News Feed provide a powerful platform for brands and businesses. It is becoming increasingly difficult to generate organic reach on social networks due to the high number of posts. That’s why your content needs to stand out. It needs to be interesting, eye-catching and motivate users. It is therefore important to follow a few basic rules when creating your content to avoid wasting time and money.
Facebook post types
Upload photos/videos
This type of post allows users to add photos or videos to their status. Posts with images attract more attention and generate a higher interaction rate. A link within the post is only possible in the text.
Create a photo album
In a photo album, all the photos from an event or excursion can be grouped together and annotated. Please note that the first photo determines the format of the entire album. All other photos are cropped accordingly.
All albums that have been created are saved in the Photos section and can be viewed by users.
- Types of use: employee presentation, events, product portfolio
Photo carousel
With the photo carousel post, several links can be shared, which are supported by different images. The photo carousel post not only provides one image for the respective link in the preview, but up to five. A variable size is possible when using one image and a square size from two images. The first image and half of the second are then displayed in the news stream. The remaining images can be seen by clicking on the arrow. The images are displayed in a kind of carousel, hence the name.
- Types of use: Product presentation of a single product, description of a product with pictures, blog post
Slideshow
With just a few clicks, you can create a slideshow on Facebook, which is basically nothing more than a video. In a slideshow, several images are combined into a video and, if desired, accompanied by music. All you need is image content, Facebook takes care of the rest and then automatically generates a video from it.
You also have the option of setting how long an image is displayed and can determine the transition between images. You also have access to a music library.
- Types of use: New products, competitions, surveys, trade fairs, events and employee goodies
Messages received
This type of post allows you to seek dialog with your followers. You have the option of writing a short description and adding an image. When you click on the image or link, Facebook Messenger opens directly and the user can ask the company questions about the product.
- Types of use: Questions about products, advice on products, support presentation
Feeling / Activity
The emotion / activity post type is not a separate post type in itself and can only be posted in combination with text or an image. The sentiment is displayed to the right of the company name in the post.
- Usage types: For all posts (ensures more attention for posts)
I am here
The “I’m here” post type informs the page’s followers that you are currently at a location, attending an event or at a company.
This post type can be combined with an image, in which case the selected image will be posted instead of the map.
- Types of use: Participation in training courses or trade fairs to enable personal contact.
Achieve store visits
The post type “Achieve store visits” posts a “Shop now” button with the profile picture. The image and the introductory text can be customized.
- Types of use: Information about the online store. (30-day money-back guarantee, graduated discount)
Mark product
With the post type “Mark product” it is possible to link products in image postings with several product images.
This is easy to implement with the tool for product marking via tagging. The prerequisite for this is a product catalog.
Types of use: Images with multiple product images
Survey
The “Polls” post type can be used to collect the opinions of Facebook followers. However, it should be noted that only two options are possible for posts on Facebook pages.
- Types of use: Questions about the appearance of a new product label
Non-profit organization
The “Charitable organization” contribution type enables a donation to a charitable organization. For example: WWF, DKMS etc. The total amount raised by the post is visible in real time.
- Types of use: Appeal for donations before Christmas
Watch Party
You can create a Watch Party so that you can watch public videos on Facebook in real time with a group of friends. This allows you to watch videos with others at the same time so that you can talk about them and react to them.
- Types of use: Training courses or lectures
Offer or discount
You can run discount promotions on Facebook to drive customers to your webshop or store.
Customers who see your offer on Facebook can save it and call it up again later, for example when they come to your store to buy something in person. The saved offers are automatically saved in the “Offers” bookmark on Facebook so that customers can quickly find them again and take advantage of the offer.
Job
In principle, job posts on Facebook are free of charge. However, the reach is limited to the organic area. Organic job postings can be used to advertise vacancies on Facebook. These are then placed on your own company page, in the Jobs section, in the Marketplace and in the newsfeed. Every company page can post job offers on Facebook. During the creation process, companies can add the job description, add photos, enter company information, enter the type of employment, specify salaries directly and ask important questions of the applicant. Once a job advertisement has been created, it appears on the company page under the “Jobs” tab. The job advertisements can be published directly there or posted as a status message.
Facebook Stories
Facebook Stories are a format for private users and companies. Stories will only be displayed for one day. The format should be set upright. There is an opportunity to generate good visibility here, as it is a popular format on Facebook. Unlike Instagram, you can create and share stories on almost any device and via the Facebook app, Facebook Lite or Messenger. Stickers, polls, locations, usernames, gifs or emojis can be placed in the edited stories and can increase the added value of the content. There is also a wide selection of effects available for your stories.
- Types of use: New products, competitions, surveys, trade fairs, events and employee goodies
Practical tips
- Produce and regularly share high-quality content that is relevant to the target group.
- Post articles when your target group is online.
- Pay attention to visual content in every post.
- Experiment with portrait and landscape format for videos and images.
- Only use the link preview, after the preview has been loaded, delete the text link again.
- Use @page name to mark other Facebook pages.
- Complete the details for videos including keywords and adjust the preview image.
- Use the different post types to make your posts more interesting.
- Use emojis, feelings and location markers if it fits into your corporate identity.
- Emojis loosen up a text and encourage interaction.
- Here you will also find the current Facebook emojis that you can integrate into your posts: https://de.piliapp.com/facebook-symbols/
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