Social Media Marketing Blog

Facebook posts should differ in type, approach and tone in order to attract more attention from users. Traditional posts in the Facebook News Feed therefore offer a powerful platform for brands and companies.

For many companies, a presence on social media platforms is now a natural part of their public image. The largest social network Facebook naturally plays an important role in this. In order to position yourself successfully and professionally as a company on Facebook, it is important to pay attention to the visual design of your own Facebook presence.

With XING and LinkedIn, companies now have two powerful advertising platforms at their fingertips to generate high-quality leads with minimal wastage. The wide range of advertising options offered by the two business networks can seem very complex at first. The many formats are characterized by different image requirements and text modules or their length.

Social media marketing has long since become part of everyday life for most companies. However, in addition to the usual suspects, namely Facebook, Instagram and Twitter, there are other portals that should not be ignored, especially if B2B marketing is the chosen target.

LinkedIn has steadily increased the variety of its ad formats in recent years in order to offer its business customers an ideal advertising platform.

A Facebook target group is there to ensure that your ad is displayed to the group of people for whom your offer is of interest. The prerequisite for creating a successful Facebook target group is that you know your potential customers and have collected as much information about them as possible. It is therefore advisable to collect customer data as early as possible.

The largest social media business portal LinkedIn is often left behind when it comes to company marketing opportunities.

With the free Instagram Creator Studio, you can post from your PC, get an overview of your content collection, plan posts in advance or edit them afterwards, view insights on your desktop and manage multiple accounts in one place.

The Facebook Business Suite is the next big tool from Facebook, offering extensive functions such as the management of multiple Facebook and Instagram presences.

If you have adopted a target group in the Facebook Ads Manager, it can be further edited there. With "Detailed targeting", you define your target group by including or excluding demographic data, interests and behaviors.