Social Media Marketing Blog

The launch of iOS 14.5, which was announced some time ago, is drawing ever closer and with it fundamental changes to the performance marketing environment as we have known it up to now. An exact date for the roll-out is not yet known, but it is already worth looking into possible solutions and taking the necessary precautions.

In this blog post, we provide a brief introduction and overview of the topic of ‘hyperlocal targeting’ in ad creation.

LinkedIn now has around 740 million users in 200 countries, over 16 million of them in the DACH region alone, and is currently the world's largest social network with a focus on business. This specialisation allows LinkedIn to take a very unique direction in marketing. While Facebook and Instagram primarily use interests to narrow down the target group, the targeting options on LinkedIn are based on hard facts.

Sponsored content (also known as branded content) on LinkedIn mainly refers to paid contributions or posts. Accordingly, sponsored content describes editorial content that is emphasised by advertising measures and distributed beyond the user's own followers. This type of advert is also referred to as a native ad, as it is naturally embedded in the user's newsfeed and therefore resembles normal posts. On LinkedIn, these native ads are labelled ‘Sponsored’ or ‘Promoted’ so that the user can distinguish them from normal posts.

Analysing the competition is a part of online marketing that should not be neglected. It would be an advantage here if it were possible to view the adverts of the largest competitors. Such an analysis of adverts is usually accompanied by a great deal of effort - but not with LinkedIn. The B2B and business platform has a solution that allows you to view your competitors' adverts: the LinkedIn advertising library or ad tab.

The advertising library provides information on which adverts are placed in social media, on which platforms the adverts are displayed and since when they have been active.

Find out how hashtags can be used sensibly on the social media platform Instagram and which tools can help you.

In this article, you will learn how you can increase or decrease your Facebook or Instagram payment limits and set them to suit your individual needs.