Here you will find all blog posts from MISSION OM on the subject of e-mail marketing.
The first e-mail was sent by Ray Tomlinson in 1971 and since then the US computer scientist has been regarded as the inventor of one of the most important means of communication in recent decades. In the following years, e-mail has developed into the central means of communication in most business areas. This immense importance, the spread, the high accessibility of end customers and the low costs have ensured that the marketing industry has also discovered the possibilities of email marketing for itself.
E-mail marketing
Email marketing is a discipline of online marketing and, in particular, direct marketing. By sending e-mails with information about a product, a service or an offer, customers are made aware of it and existing customer contacts are expanded or strengthened. A distinction can be made between the two variants one-to-one and one-to-many communication. In one-to-one communication, a company addresses the mail specifically to a single person. In one-to-many communication, the mail is addressed to any number of people.
The recipients of an advertising mail usually consist of former or active customers and newsletter recipients. In addition to newsletters, which are primarily used to send information about company, brand and product updates, email marketing primarily includes remarketing campaigns. Here, former and active customers are regularly contacted in order to convince them to make a repeat purchase. A personalized and direct approach to recipients helps to improve customer loyalty. In addition, the content of the emails should be adapted to the receiving target group to guarantee the success of the marketing measures and therefore a high response rate.
Another advantage of email marketing is that the processes can be automated. This makes implementation and the necessary effort much easier. In addition, the measures can be tracked, making it possible to precisely determine the success of the campaign.These are just a few examples of the advantages of email marketing. In terms of effective customer contact and modern customer care, the use of email marketing is almost indispensable.
If you would like to receive more information about email marketing, would like to see a specific email marketing topic covered that we have not yet covered or would like to arrange a free initial consultation, please feel free to contact us at any time.
