With the help of the free Instagram Creator Studio Instagram posts can be posted via the desktop PC. It is currently possible to schedule posts on the desktop PC and then publish them without having to use the Instagram app via smartphone. It also offers the possibility to view analytics data within the last 7 days and simplifies the management of several linked Instagram accounts with just one access. You can find out what’s behind this and how you can use it in the next section.
Requirements for desktop postings
You must have a professional Instagram account to use the Instagram Creator Studio.
In addition, the Instagram account must be linked to the company’s Facebook page.
The first step is to link your Instagram account with your Facebook account.
To do this, go to Settings → Account → Linked accounts in your Instagram profile.
Select Facebook and enter your Facebook login information.
If your Instagram account is a personal account and not a professional account, you must now convert it. To do this, go to Settings → Account in your profile and select “Switch to professional account”.
There are also settings in your Facebook account that need to be observed. It doesn’t matter whether the Facebook page is set to private or public. It is important that anyone who is authorized to manage the Facebook page now also has access to the linked Instagram profile via the link in the Instagram Creator Studio. The page role assigned to a user is important here, as it determines which permissions the user has on the Facebook page or Instagram account in Creator Studio.
Content collection
The Instagram Creator Studio gives users an overview of all posts they have published or are planning to publish on Instagram with the content collection.
The content can be filtered according to the following criteria:
- By post type: Filter the content by post type. Depending on your selection, the corresponding posts will be displayed
- By post status: Filter the content by status. For example, you have the option of displaying all published, all planned or all archived posts.
- By time period: Here you can display all posts that were published in a specific time period.
- It is also possible to search for a specific post using the search function.
All important information about the respective post is displayed. You will find the post type, the preview of the post cover and the captions, the post status, the date of publication and the number of “likes” and comments.
Viewable contribution activities:
- Key performance indicators: Number of likes, comments and saves
- Interactions: How often your profile was accessed via the selected post
- Discovery: How many users this post has reached in terms of impressions and reach as well as the number of new subscribers
Post status: Published, Planned, Draft or Archived
Creation of articles on the desktop PC
Thanks to the Instagram Creator Studio, you can post, edit and delete posts from your desktop PC with just a few clicks.
Formats for contributions
- When creating a post in the Creator Studio, you can choose between a single photo (photo post), several photos (carousel post), a single video with a length of 3-60 seconds (video post) and a single video of 1-60 minutes (IGTV post).
- It is also possible to write a caption, add the location or activate the “Post to Facebook” function.
- Creator Studios also allows you to deactivate the comment function for posts.
Insights
With the help of the integrated Insight tool, you can get an overview of the account’s activities and its target group. Only the insights of the last 7 days are summarized. The time period cannot currently be selected manually.
Key figures in the “Activity” category:
- Number of uploaded posts within the last 7 days
- Interactions: Profile views, calls, emails, website views, SMS and route planner
- Discovery: Accounts reached and impressions
Key figures in the “Target group” category:
- Age and gender of your subscribers within the last 7 days
- Dwell time of your subscribers at certain times and times of day
- Countries and cities: The locations where your subscribers are located.
Advantages of Instagram desktop vs. mobile
Compared to the mobile Instagram app and the corresponding desktop version, the Instagram Creator Studio offers several functions that make it easier to manage, edit and plan Instagram posts.
In addition to relevant information on Instagram posts, the Instagram Creator Studio offers key figures regarding target group and account activity as well as multi-account management to manage several Instagram accounts. This makes it possible to operate several Instagram accounts and switch between their content collections, including Insights, without time-consuming intermediate steps. As already mentioned in the Requirements section, access rights for a professional Instagram account and the linked Facebook page are essential for this.
Scheduling posts in terms of content and timing is one of the most important functions of the tool, as it was previously only possible to publish posts manually via the mobile Instagram app. This meant that you had to be present on your smartphone at the time of uploading. Now, content can be scheduled in advance and published at a later date.
Posts with branded content can now be compared with each other. This function makes it easier to measure and analyze several key figures. In the area of monetization, these key figures can also be exported.
Compared to many other paid tools that have previously been used with similar functions for planning, the Instagram Creator Studio scores with free use.
Instagram desktop vs. mobile boundaries
At the moment, the creation of story posts and the creation of carousel posts consisting of photos or videos is only possible via the mobile Instagram app. Whether and when these functions will also be available in Instagram Creator Studio remains to be seen.
Conclusion
With the free Instagram Creator Studio, it is possible to get an overview of the content collection, plan posts in advance or edit them afterwards, view insights on the desktop and manage multiple accounts in one place. The official tool makes it easier to measure and analyze data, schedule and post articles and manage single or multiple accounts. This tool allows you to work efficiently and save time. It is recommended for those who use Instagram professionally.
Do you need help with social media marketing, Facebook Ads, Instagram Ads or other areas of online marketing?
Then contact us now without obligation and arrange a free initial consultation!
