Web Analytics

Google Analytics Agency Germany

Google Analytics Agency Germany - Data Analysis via Google Analytics

MISSION OM is your Web Analytics Agency from Southern Germany – we are here to let your online presence shine using up-to-date solutions! In the world of online marketing, tracking is elementary to run a successful data-driven performance marketing. For this reason, we provide professional advice on all aspects of tracking and Google Analytics and support you in tracking your success using Google Analytics and other tracking tools. In doing so, we always keep you up to date on your current key figures and tailor our tracking concept to your company.

Web Analytics & Tracking

In online marketing, tracking describes the documentation and evaluation of user behavior. The user’s movements on a website are tracked by the HTTP header, a JavaScript, and the use of cookies. The operator of a website can find out, where the user is located while accessing the website, which pages are visited and how long the user stays on each site and when a purchase is made or signs up for the newsletter. There are many additional tracking opportunities available. Tracking is an important tool for monitoring website performance. The collected data can be used to optimize the website.

Advantages through Analytics & Tracking

Reach your goals through Tracking


To achieve your marketing goals, we define KPIs perfectly adjusted to fit your company.

Google Analytics

Based on the previously defined KPIs, we set up your individual Google Analytics instance.


We regularly check your current tracking results on Google Analytics and check your KPIs.

Google Tag Manager

By using the Google Tag Manager, we set up your own tag management system.

Tracking Concept

We develop a tracking concept that meets your company’s individual needs.


We implement your tracking across all marketing channels with relevant KPIs you want to capture.


We provide you with your own live dashboard that gives you a constant overview of your current key performance indicators. In addition, we regularly send you a report on the status of your KPIs.


We analyze and optimize your KPIs continuously.

Training Workshops

We offer training courses on analytics and web tracking, where we teach you how tracking works and how to best use analytics for your business.

Would you like to use tracking and Google Analytics to improve your performance marketing and optimize your goals? Do you still have outstanding questions and would like to learn more about our agency? Launch your successful campaign by contacting us now and get started with MISSION OM!